As broadcasters struggled this year through the one-two punch of a scarcity of new programming and a concurrent ratings drop-off, this year's Mediaweek 50 No. 1 knew the time was right for a proactive...
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With myriad channels for distributing content, Alan Wurtzel knew the industry needed a new metric that could measure the way viewers consume media.
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Nesvig has overseen Fox ad sales since the network's premiere in the late '80s and his innovative oversight has helped Fox take in more ad revenue each year.
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The steward of Disney's global kids TV business, Ross oversees 67 network feeds, including 27 Disney Channels and nine Toon Disney channels, a lineup that reaches more than 600 million viewers across...
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Armstrong holds the keys to Google's digital kingdom, commanding Google's ad growth despite several quarters of lowered expectations on Wall Street and dogged sorties by competitors.
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McPherson is credited with adding a string of successful shows to ABC's schedule, some of which he developed previously at Disney-owned Touchstone Studios.
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In 2008 network sales executives still fussed and fretted over just how Scanzoni planned to negotiate more than $4 billion in TV ad dollars.
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