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Watch List 2008

Mika Salmi
Global Digital Media President, MTV Networks

While MTVN has yet to score any MySpace-sized successes, buyers see progress in the company's multiplatform sales structure.
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Josh Schwartz
Writer/Creator

With the 2003 premiere of Fox's The O. C ., Schwartz became, at age 26, the youngest person in TV history to create and run a network series. Now he's back: The CW’s Gossip Girl and NBC's Chuck.
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Quincy Smith
President, CBS Interactive

When Smith took over the digital reins at CBS, his rep for orchestrating big deals preceded him. So far, his biggest move has been establishing the CBS Interactive Audience Network.
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Mediaweek Recognizes Innovative Advertising Agencies

Mediaweek magazine has developed an all-star list, focusing on the best and the brightest in the field of media advertising. The MW-50 recognizes the innovators behind today's most effective marketing strategies as well as the advertising agencies that regularly deliver above-average results.