After co-creating Eli Stone, ABC asked him to take on additional duties overseeing both Brothers & Sisters and Dirty Sexy Money. Now that's a full dance card.

The MSN vet returns to the portal world to lead the embattled company's ad sales. She'll have to lean on her reputation and vast Rolodex.

New head of a large media buying agency (as a first-time CEO), where he'll be called on to find creative ways to market clients' dollars.

As The Office continues to anchor NBC's sitcom strategy, the network has turned to Daniels for an Office spinoff and a wholly separate comedy starring SNL's Amy Poehler.

The scourge of the TV stations that happens to operate in Cox's footprint, Farina has aggressively gone after the operator's fair share of local ad dollars. He's also a member of Canoe and the CAB.

Finkel-Greene has taken her local media expertise outside Initiative by sitting on several research committees. Currently, she's helping to promote posting in the radio business.

Named to the newly created post in April, Hernandez oversees all domestic revenue and marketing for the broadcast TV network, cable net mun2, as well as for digital media and emerging platforms. She was active in the recent Telemundo upfront, working with clients to sell across all the companies' platforms.