Watch List 2009

CEO, Hulu

The free, ad-supported video streaming joint venture between NBC and Fox he oversees has wowed a skeptical ad world. Now its syndication model needs to prove itself.

Actor, Executive Producer

The Punk'd vet is focusing on two new series for ABC: a game show called Opportunity Knocks and a beauty pageant show with model/producer Tyra Banks. Plus, he's ventured onto the Web with the launch of Blah Girls, another celebrity gossip site. Somehow he still finds time to act.

Entertainment President, HBO

She's key to helping HBO reclaim its mojo. Upcoming projects: Hung, a comedy about a well-endowed guy; The Washingtonienne, from Sarah Jessica Parker; and Treme, set in post-Katrina New Orleans.

SVP, Video Innovation Director, Starcom

Scheppach has emerged as one of the more respected and realistic voices in the online video arena. Her role should continue to grow in prominence as Starcom looks to lead the trend toward more convergent and integrated video buying.

Host/Executive Producer

As an executive producer on shows like Keeping Up With the Kardashians, Seacrest has honed his behind-the-scenes chops. Next on the American Idol host's docket are two dating shows: MTV's Bromance, in which celeb scion Brody Jenner hunts for a new best bud, and NBC's Momma's Boy, in which male contestants check with their mothers before asking out the girls.

Global CEO, Universal McCann

Seiler left PHD in July to join UM, an agency with great heritage but a poor recent track record. All eyes are on him to see if he can turn the IPG giant's fortunes for the better.

CEO, Gaia Online

Gaia has become one of the most popular virtual worlds for teens and young adults, landing advertisers such as Toyota, which lets kids drive virtual Scions. The trick going forward will be to stay cool and relevant in the face of increased competition.






Mediaweek Recognizes Innovative Advertising Agencies

Mediaweek magazine has developed an all-star list, focusing on the best and the brightest in the field of media advertising. The MW-50 recognizes the innovators behind today's most effective marketing strategies as well as the advertising agencies that regularly deliver above-average results.