Media - Mediaweek.com Forecasts the Future for Advertising Agencies

SPECIAL REPORT

MEDIAWEEK FORECAST

Forecast 2009: Cable TV

Observers remain cautiously optimistic that the cable sector won’t absorb the sort of concussive trauma that’s in store for the rest of the traditional media space

AAAA Media Conference Coverage

Magazine Hot List

Upfront Special Reports

Cable Report

Media Plan of the Year

Digital Hot List

Mediaweek 50

Media Outlook

Magazine Brand Leaders Hot List

Media All-Stars

Mediaweek Forecast

Forecast 2009: Network TV

With the recession in full swing, coupled with makegood units that could total $100 million this season by some estimates, the business won’t get any easier this year

For marketers, 2009 may be a year of experimentation and changing channels. At the very least they will be thinking hard about shifting dollars to different ad platforms where there could be a better return on investment during the recession. At media shops, job one will be helping clients navigate those moves as they fly into the economic turbulence.

Forecast 2009: Digital

No one is talking about the industry being recession-proof anymore. But unlike some other more fragile media sectors, no one thinks this is the end of the world either

Forecast 2009: Print

Facing a brutal economy in 2008, big magazine chains closed some titles deemed to have a smaller chance of survival. At Time Inc., shelter magazine Cottage Living went by the wayside.

Forecast 2009: Local TV and Radio

Television Network Programming

Newsletter
Chat
Podcast
Column

Freshman Series Update

2009-11-06

Two new series to-date, NBC's Mercy and The Vampire Diaries on The CW, have been given their walking papers. Ten, meanwhile, have been renewed for the full season. We have the full scoop here.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV: Putting the 'V' in DVR

Other than Lost, the last science fiction show I really got into was cheesy daytime serial Dark Shadows, and that was 40 years ago. Full disclosure: I was actually a member of a local Dark Shadows fan club.

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DATA CENTER

Market Profile
Monitor/
Rapid Rep't
Nielsen-IAG

Denver

“Goodbye Colorado” read the headline on The Rocky Mountain News’ last edition published Feb. 27, two months shy of the paper’s 150th anniversary.

Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine?s accompanying analysis for the stories behind the numbers.

Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.