Media - Mediaweek.com Forecasts the Future for Advertising Agencies

SPECIAL REPORT

MEDIAWEEK FORECAST

Forecast 2009: Cable TV

Observers remain cautiously optimistic that the cable sector won’t absorb the sort of concussive trauma that’s in store for the rest of the traditional media space

AAAA Media Conference Coverage

Magazine Hot List

Upfront Special Reports

Cable Report

Media Plan of the Year

Digital Hot List

Mediaweek 50

Media Outlook

Magazine Brand Leaders Hot List

Media All-Stars

Mediaweek Forecast

Forecast 2009: Network TV

With the recession in full swing, coupled with makegood units that could total $100 million this season by some estimates, the business won’t get any easier this year

For marketers, 2009 may be a year of experimentation and changing channels. At the very least they will be thinking hard about shifting dollars to different ad platforms where there could be a better return on investment during the recession. At media shops, job one will be helping clients navigate those moves as they fly into the economic turbulence.

Forecast 2009: Digital

No one is talking about the industry being recession-proof anymore. But unlike some other more fragile media sectors, no one thinks this is the end of the world either

Forecast 2009: Print

Facing a brutal economy in 2008, big magazine chains closed some titles deemed to have a smaller chance of survival. At Time Inc., shelter magazine Cottage Living went by the wayside.

Forecast 2009: Local TV and Radio

Television Network Programming

Newsletter
Chat
Podcast
Column

CBS Wins Thursday Overnights; ABC Poised for Leadership Among Adults 18-49

2009-11-20

It was business as usual on Thursday, with CBS first in the overnights, and ABC expected to win the evening overall among adults 18-49 thanks to the ongoing strength of Grey’s Anatomy. Third in the metered markets was vastly improved Fox (which was up 58 percent year-to-year), followed by NBC and The CW.

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Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV: Stuffing TV Turkeys

It’s almost Thanksgiving, and incredibly this is my sixth annual column dedicated to the best and worst on the small screen. And as always, there are plenty of turkeys stuffing up the airwaves just waiting to be plucked by Mr. TV.

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DATA CENTER

Market Profile
Monitor/
Rapid Rep't
Nielsen-IAG

Houston

Houston’s media market has held up a little better than others, thanks to a lower unemployment rate (8 percent) and a more stable real-estate market.

Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine?s accompanying analysis for the stories behind the numbers.

Rapid Report: March 27, 2009

The second half of 2008 was a cruel time for teen titles on the newsstand, which has been hit as consumers reduce shopping trips and forgo discretionary purchases at checkout.