Media Planning and Upfront Special Reports from Mediaweek.com

SPECIAL REPORT

UPFRONT SPECIAL REPORTS

Univision Upfront Flies as Integrations Slow Telemundo

The Hispanic TV upfront marketplace this year has been a tale of two networks, with Univision doing business at a rapid pace, well ahead of last year and almost 75 percent sold, while Telemundo has been moving more deliberately and at last year’s tempo.

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Cable Takes Its Cut: Scatter Fuels CPM, Dollar Volume Hikes for Top Tier

Cable is nearing the midpoint of what’s being characterized as the most robust seller’s market in five years.

The Upfront: Syndie Gets Prime Numbers

The TV syndication upfront marketplace virtually wrapped up last Friday (June 20), with giant CBS Television Distribution, which controls about 50 percent of total syndicated programming inventory, completing its last major deal with media-agency conglomerate GroupM.

Study: Cable Buyers Should Cast a Broader Cable Net in Upfront

NBC Universal’s USA Network, Turner’s TNT and TBS and the Disney-Hearst-owned Lifetime are four of the most popular broad-appeal cable networks on the air today. But a new study from independent media shop TargetCast concludes that many advertisers can save some serious coin—20 percent or more—during the ongoing cable upfront by buying less of those “big four” networks and spending more on a selection of the other top 30 cable networks and still achieve their reach and ratings goals.

Report: Broadcast Nets to Lose Upfront Rev. to Cable

Lehman Bros. is projecting a 3 percent falloff in broadcast TV upfront ad revenue this year, and a 5 percent bump for the cable networks.

Hispanic Broadcasters Put Integrated Ads Center Stage

TNT Taps Clooney, Burnett for Ambitious Projects

ABC to Offer Advertising Value Index Metric

NBCU's Experience Gets Mixed Buyer Reviews

May Sweeps Stats Soft

Now a Word From Our Audience

MTVN Upfront Keys on Accountability

New History Slate Yields Sandhogs, Evolve

Lifetime Plugs In to Rapt Audience

Azteca to Offer Product Integration for All New Shows

Fox Renews Terminator Spinoff

Attack of the Kids: Upfront Playdate Looks Promising

Television Network Programming

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NBC Wins Thursday; Weak Return for Fox's Kitchen Nightmares

2008-09-05

It was an easy victory for NBC, with the season opening NFL Football match-up between the Washington Redskins and the New York Giants at an approximate 10.7 rating/17 share in the overnights for the prime-time (8-10 p.m.) portion.

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Mr. TV: Judge and Jury

I’d never seen a syndicated court show taped in person, so I was not about to turn down a recent invitation to attend an afternoon’s worth of episodes for upcoming Sony Pictures Television gaveler Judge Karen, presided over by South Florida judge Karen Mills-Francis.

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DATA CENTER

Buzz Metrics
Market Profile
Magazine Monitor
Rapid Report

What's the Buzz?
Charting Web buzz around the Top 5 TV shows

Denver

With Denver playing host to the Democratic National Convention, opening today (Aug. 25), Americans may never look at the market or region the same way. Denver’s local media plan is to pull out all the stops to showcase its western pride.

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine?s accompanying analysis for the stories behind the numbers.

Rapid Report: Aug. 25, 2008

Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature looks at how titles in a given category are delivering on metrics like rate base performance, single copy sales and verified copies.

HEADLINES

Adweek
Brandweek
E & P
THR

$70 Mil. Levitra Contacts Shops

Updated: Seinfeld Makes His Microsoft Debut

TVB: Spot TV to Dip in 2009

CEO Pruitt Steps Down From McClatchy Family Stock Trusts -- Sparking Going-Private Speculation

The 'Online Campaign' -- Election 2.008 -- Rolls On

'NY Times' Moves to Fewer Sections Next Month

Syndication back from vacation
Monday marks a big day in first-run syndication this season, with no fewer than ...

Gibson nabs first Palin interview
ABC News' Charles Gibson has snagged the sought-after first interview with Alask...

Sarandon, Dreyfuss pick up 'Leaves'
Susan Sarandon and Richard Dreyfuss have signed on to join Ed Norton in "Leaves ...

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