Modernizing Traditional Approaches: Macy’s Enters the NFT Game
How the 163-year-old brand continues to innovate.
How the 163-year-old brand continues to innovate.
As viewing habits change, so is audience measuring.
Is linear addressable advertising ready for prime time?
Prioritizing brand safety through programmatic experiences.
Context is king among today’s news consumers and publishers.
For the first time in two years, attendees were back in person, hearing from top marketers and media executives who are redefining innovation.
“Plans are useless, but planning is indispensable.”
How first-party data is outperforming cookie data.
The transformation of content advertising in a 'go-forward' world.
Connecting the dots between the physical and digital worlds for enhanced consumer connection .
How brands can find their footing in the world of first-party data.